Putting the fun into retail training

Our client, a computer hardware supplier,asked us to deliver a technology workshop with a difference. We came up with a varied and creative programmethat has proved extremely popular.

The brief

Our client asked us to deliver a workshop for its retail clients as part of a nationwide training strategy for the group.

The challenges

Instead of the ‘chalk and talk’ style of PowerPoint-based presentations that its trainers had been delivering, the client wanted a highly creative day and a half workshop that would incorporate a mix of methodology whilst integrating brand awareness with the retail group’s sales process.

The solution

Our solution was to create a fun and highly interactive workshop that would encourage the retail staff to engage with the client’s products and brand whilst also moving through their own sales process.

The execution

Our approach was to incorporate innovative and accelerated learning techniques to create opportunities for learners to engage in team activities, role play and quizzes and to ensure an exciting learning environment.

The verdict

At the very first workshop, the store manager said the training was the best they had ever had. Learners enjoyed the relaxed atmosphere of the training, as well as the interactivity, practical approach and games. The head of the retail group has highly commended the training and our client has been invited to continue the programme over 2009.

• Interactive, hands-on activities replaced a traditional ‘chalk and talk’ style of training
• Retail staff engaged with the client’s products and brand within the structure of their own sales process
• Innovative and accelerated learning techniques were used
• Activities included role play and quizzes
• ‘The best training we’ve ever had,’ said one store manager