Employer Brand and Employer
What is Employer Brand?
Organisations and their behaviours are becoming more transparent to their stakeholders - whether clients, consumers or investors - and it is incresingly damaging for organisations to project values externally that they do not also 'live' internally.
The solid programme of values and behaviours associated with Employer Brand delivers motivated and committed workforce, and is increasingly believed to correlate with the strength and longevity of a company.
The Key Principles
Culture change is a long haul - not a quick fix. Successful Emploer Brands demand:
- committed project team and steering groups to address specific business critical issues
- phased deliverables
- 'followership': leaders as role models (the values will mean nothing if strong leadership isn't exercised)
- hard-wiring into the organisation with performance measures
The broader the input, the broader the appeal, and the more ways you can find to relate to people, the stronger the sesne of community will be. Creating a brand reputation from inside in this way inspires and motivates people to perform.
Why Bray Leino?
We recognise that one solution most definitely does not fit every organisation.
Successful brand engagement needs a flexible approach.
Bray Leino offers a unique comprehensive and flexible set of capabilities that combine extensive HR & OD knowledge, understanding and expertise with a creative approach to brand development and engagement.
- A full programme...... or ekements of support
- Employer Brand strategy development to ensure strategic fit within the wider 'brand'
- Values and Behaviours development consultancy
- HR & OD consultancy
- Creative conceptualisation that brings the internal brand to life
- Inspirational leadership programmes
- Conferencing & events design and delivery
Bray Leino's approach is creative , comprehensive & collaborative